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How do I get a discount on my lighting?

I have shopped all over the internet and every website has the chandelier that I want at exactly the same price. I mean to the penny! Isn’t that price fixing? I thought price fixing was illegal.

Wikipedia defines price fixing as "an agreement between participants on the same side in a market to buy or sell a product… only at a fixed price, or maintain the market conditions such that the price is maintained at a given level by controlling supply and demand." And yes, in the United States, price fixing can be illegal.

So, have all of the retailers on the internet conspired to sell your chandelier at exactly the same price? No. That is not what is going on.

It is sort of like price fixing, but it is a type that is allowed. It is known as resale price maintenance or retail price maintenance.

So, what is resale price maintenance?

Back to Wikipedia, resale price maintenance is defined as "the practice whereby a manufacturer and its distributors agree that the latter will sell the former's product at certain prices (resale price maintenance), at or above a price floor (minimum resale price maintenance) or at or below a price ceiling (maximum resale price maintenance). If a reseller refuses to maintain prices, either openly or covertly (see grey market), the manufacturer will stop doing business with it."

Setting UMRP is becoming more and more common. Manufacturers set minimum prices for a number of reasons:

• UMRP is supposed to protect manufacturers and retailers. A manufacturer spends years and millions of dollars building their brand reputation. They want to do everything they can to protect this investment. UMRP protects the manufacturers from having the perceived value of their brand diminished.

• UMRP policies also protect retailers. Increased competition can lead retailers to lower and lower prices until there is not enough profit to pay overhead. This discourages good customer service and drives smaller companies out of business.

• UMRP can also benefit you. You may have noticed that it is now difficult to find some of the better quality products that you have looked for since manufacturers sometimes just try to make things as cheaply as possible.

But you probably don’t really care about that. You just want the best price on your chandelier. If it is the same price on every website, they have set a Minimum Retail Price or Minimum Resale Price (MRP), Unilateral Minimum Retail Pricing or Unilateral Minimum Resale Price (UMRP) or a Minimum Advertised Price (MAP) for your chandelier.

So how do I get a discount on my chandelier?

That really depends on the chandelier. Call and talk to us in person and we will see what we can arrange. If the price is a Minimum Advertised Price, that means we can sell the chandelier at a discount, we just can’t advertise it at a discount. Even if there is a Minimum Retail Price, we can still offer discounts for quantity or other excuses. Call Brand Lighting Sales 800-585-1285.

Discounts Available

• Quantity Discounts
• New Home Owner Discount
• Interior Designer Discount
• Decorator Discount
• Contractor Discount
• Sale Prices
• Manufacturer Discounts
• Short Term Promotion
• Overstock Sale
• Short Term Sale Price
• Inventory Reduction Sale
• Bulk Discounts
• Discount for Federal Employees
• Discount off List Price
• Additional Sale Price we can only give if you ask
• Prompt Payment Discount
• Preferred Payment Method Discount
• Trade Discount
• Partial Payment Discount
• Sliding Scale
• Seasonal Discount
• Functional Discount
• Trade Rate Discount
• Cumulative Quantity Discount
• Accumulation Discounts
• Non-cumulative quantity discount
• Quantity Discount for a Single Order
• Price Matching
• Discounts for Better Customers
• Disability Discount
• Educational Discount
• Student Discount
• Price Reductions
• Military Discount
• Senior Discount
• Coupons
• Rebates
• Refunds
• Discounts
• Allowances
• Employees Discounts: Contact us to see if your company qualifies for a company discount.

Not all products qualify for all discounts. But ASK! Your lighting probably qualifies for a discount.